When I chose the cover for my novel, The Beautiful Evil, I thought I'd found the perfect image. The Beautiful Evil, an oxymoron, is another name for the mythological woman, Pandora. She opened a vase (or box) releasing demons into the world. The Beautiful Evil, based on the Pandora myth, has a similar concept. Consequently, I decided this would be a perfect title. The image on the cover of The Beautiful Evil represents one of the demons who disguises herself as a beautiful fairy. Check out the original cover, and see what I mean.
NEW COVER ORIGINAL: COVER
I received positive feedback with the general sentiment that this cover would provoke customer attention. Great!
Then, I won an internet contest. The prize? A mentor to help increase book sales. (The Awesome Jeff Bennington) One of the first things he recommended was that I change the book cover. It's not that he didn't like the original cover, because he liked it. A lot. Nevertheless, he felt the cover looked more like a fantasy novel then a suspenseful, psychological thriller.
Upon reflection, I also realized that the cover could easily translate to a YA book. With this in mind, I decided to move forward with the new cover. Along with this, I optimized my Amazon Kindle "free days" by advertising on Kindle Nation Daily, Digital Books Today, Kindle Book Review and World Literary Café.
Have my sales improved? Think how many books I averaged before the cover change and multiply by 30. Not bad. On my first Kindle "free day" over 14,000 people downloaded the ebook.
How much did the cover change have to do with the sales, I don't know. I do know this—when people look at the new cover, it seems that they are more compelled to open the book ... and that's what it's all about. Well, that and the hokey pokey.