There was a time, when I felt that having free days would be fatal to my book sales. Then I started looking at how I "do" my life and I understood, exactly, what free days actually represented to me.
I'm the person who always pays the bridge toll for the person behind me. I don't stick around to get a thank you. My pleasure comes from the sheer act of giving.I remember, once, driving across the Golden Gate Bridge and when I got to the toll booth, the money collector told me the person in front of me had paid my toll. In reality, it was a simple $4 (back then) but the gift came in the wonderful way I felt afterwards.
A stranger passed the gift of giving and as the recipient, it made my day. I will never forget the sense of well being the gift brought to me. In that moment, people cared about strangers and I loved it.
From that point on, I started paying for the car in behind me and every single time since then, I've done the same. The feeling evoked by giving to a stranger--makes me feel that in some small way, I'm contributing to the healing and well-being of others.
I realized, why not do the same with my books? And so, on occasional, I will create free days and let people rock and roll. Last free day, over 14500 people downloaded my ebook. I can't tell you how pleased I was to have given this gift to all those people I didn't know, and may never know!
So, my friends. Enjoy the free days. Tell your friends. And give to a stranger. You'll be glad you did.