In my mentor, Jeff Bennington's new (and fabulous) book, The Indie Author's Guide To The Universe, he mentions the 3% Rule. This rule says "that out of 100 customers, there will always be an average of 3% who are never happy, satisfied, inconsiderate, lawsuit happy, etc."
Over the weekend, I had the exhilarating experience of watching my book, The Beautiful Evil, climb the Amazon ranks after I changed the price from $0.99 to free. Over 14300 downloaded the book for free in 11/2 days. The book ended up at ranking #11 on the free books and is now sitting proudly at 652 on the paid list.
For me, it's about getting the book out there (although I must admit, I did say a time or two, "if I only had a dollar for every book that was downloaded.")
Anyway, here's the point. My star average began to flit from 5 stars to 4.5. Two of the 14000 have already written reviews. One hated the ending (not what they expected.) The other hated the main character (again, not what they expected.)
I have to admit, they have points. The main character is a sociopath and tends to be edgy, narcissistic and bitter. Consequently, on her journey toward self-confrontation, her not so pretty side shows. As one delves deeper into the book, we find out why she's the way she is--and we may not like her, but it's understandable why.
As far as the ending--again, what is the best ending for a sociopath who goes deep into her dark side? I don't want to give the plot away, and it is an unexpected ending--but let's just say, sometimes second chances are a bitch.
So I'm figuring 3% of 14300= 429! Yikes!!!! I can only hope they are too lazy to write.