Robbi Bryant - Ruby Paradise Publications
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The 3% Rule

In my mentor, Jeff Bennington's new (and fabulous) book, The Indie Author's Guide  To The Universe, he mentions the 3% Rule. This rule says "that out of 100 customers, there will always be an average of 3% who are never happy, satisfied, inconsiderate, lawsuit happy, etc."

Over the weekend, I had the exhilarating experience of watching my book, The Beautiful Evil, climb the Amazon ranks after I changed the price from $0.99 to free. Over 14300 downloaded the book for free in 11/2 days. The book ended up at ranking #11 on the free books and is now sitting proudly at 652 on the paid list.

For me, it's about getting the book out there (although I must admit, I did say a time or two, "if I only had a dollar for every book that was downloaded.") 

Anyway, here's the point. My star average began to flit from 5 stars to 4.5. Two of the 14000 have already written reviews. One hated the ending (not what they expected.) The other hated the main character (again, not what they expected.) 

I have to admit, they have points. The main character is a sociopath and tends to be edgy, narcissistic and bitter.  Consequently, on her journey toward self-confrontation, her not so pretty side shows. As one delves deeper into the book, we find out why she's the way she is--and we may not like her, but it's understandable why.

As far as the ending--again, what is the best ending for a sociopath who goes deep into her dark side? I don't want to give the plot away, and it is an unexpected ending--but let's just say, sometimes second chances are a bitch.

So I'm figuring 3% of 14300= 429! Yikes!!!! I can only hope they are too lazy to write.



5 Comments to The 3% Rule:

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Deborah Hughes on Wednesday, February 29, 2012 11:48 AM
Congrats on the impressive movement of your book! It's an interesting read. The main character is quite different, but that's what keeps you reading. It's nice to get a book that isn't like all the rest! It's exhilarating and terrifying to put your book out into the world at large! But, thank God we do it, because then we get to meet authors like you and even better, we get to read your books! Here's to continued success!!
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Jeff Bennington on Thursday, March 01, 2012 4:34 AM
Great job, Robbi. You are #282 at 6:00 am EST which is great! Thanks for the mention.
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Claude Nougat on Thursday, March 01, 2012 9:22 AM
Congrats, Robbi, on your book! Didn't know about this 3% rule (I thought it applied to the number of people who visit my blog and eventually click that damn buy button for my books - more likely 1%, ha ha!) Bottomline, forget about bad reviews. You can't expect to please everybody anyway, no way!
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Jo VonBargen on Thursday, March 01, 2012 2:56 PM
Congratulations, and continued success!! Don't worry about the naysayers. The happy readers far outweigh them!
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Rachelle Ayala on Thursday, March 15, 2012 2:31 PM
I loved the way you portrayed Constance aka Rose. Insanity is never pretty and you did a great job with the voice of an unreliable witness. I sympathized for her, hoped for the better, but was not disappointed. In a way, she got what she wanted. Your prose was colorful and I enjoyed every minute of reading.
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